BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//6.5.2//EN BEGIN:VEVENT UID:49@events.mentoringcenter.org DTSTART;VALUE=DATE:20261007 DTEND;VALUE=DATE:20261008 DTSTAMP:20260825T142909Z URL:https://events.mentoringcenter.org/event/strategy-first-ai-second-prec ision-communication-for-mentors-and-coaches/ SUMMARY:Strategy First\, AI Second: Precision Communication for Mentors and Coaches DESCRIPTION:\n\nJorma Manninen\, IMC-CMM\, is the founder and Director of B usiness Made Agile (Ltd.) He is a globally recognized subject matter exper t on strategic messaging\, management communication and human-led talent a rchitecture in the age of artificial intelligence. On a mission to stop un clear communication and eliminate the multi-billion-dollar organizational drain of "workslop\," Jorma teaches leaders how to preserve their authenti c human authority and strategic clarity.\n\nJorma’s career spans over 30 years of international leadership from export sales to the boardroom. He has led major capital projects\, spearheaded joint ventures and served on corporate boards across Europe and Southeast Asia\, including roles at Eko kem Corporation\, Aneo Software Oy and Padaeng Industry (PDI) Public Compa ny Limited. A deeply respected figure in the international business commun ity\, Jorma also presided as the President of the Thai-Finnish Chamber of Commerce and worked extensively with foreign chambers of commerce in Thail and.\n\nThis extensive cross-cultural business background is complemented by a rigorous academic and professional foundation. Jorma earned his Execu tive MBA (eMBA) from the Aalto University School of Business in 2013–201 4\, where he studied strategic messaging and management communication unde r the renowned Professor Dr. Ronald E. Dulek (John R. Miller Professor of Management at the University of Alabama) and trained in high-performance e motional intelligence under Senior Advisor Ben Nothnagel. In July 2026\, h e received a Senior Certified Professional Coach (SCPC) certificate from C oach Transformation Academy (CTA) and solidified his advanced leadership d evelopment credentials by qualifying as an International Mentoring Center Certified Master Mentor (IMC-CMM) under the supervision of Franda Kay Grav es\, ICF PCC. Jorma is also an active member of the Project Management Ins titute (PMI) and certified Program Management Professional (PgMP) and Proj ect Management Professional (PMP).\n\nAs an active practitioner of his sig nature "Strategy First\, AI Second" philosophy\, Jorma has been an advance d user of generative AI since its public release in November 2022\, buildi ng high-fidelity workflows on platforms like Google Gemini\, Gemini Notebo ok and Canva’s Magic Studio\, for example. He is the author of the book\ , Messaging Made Agile: Strategy First\, AI Second - The Leader’s Guide to Precision Communication available at Amazon from January 15\, 2026.\n\n \nSession Description\n\n\nWe are living through a historic storm of digit al noise. In complex organizations\, the average leader spends over 1\,200 hours a year on non-face-to-face communication—yet much of this time is lost to "workslop": emails\, reports and updates that fail to establish a clear bottom line. Now\, as generative AI makes writing completely effort less\, the volume of uninspired\, synthetic "walls of text" is acceleratin g.\n\nFor professional mentors and executive coaches\, this presents a cri tical operational challenge: How do we help our clients maintain their aut hentic strategic voice\, cut through the noise and guide their teams clear ly when the digital void is constantly pulling them back?\n\nIn this high- value\, interactive 60-minute session\, IMC Certified Master Mentor Jorma Manninen takes you inside Part I of his book\, Messaging Made Agile. You w ill move far beyond the mechanics of "writing" to master the strategic dis cipline of message architecture. You will learn to master "Step Zero"—th e prerequisite\, human-led strategy that must occur before anyone touches a keyboard or prompts an AI tool.\n\nBy equipping yourself with these prec ision communication models\, you will gain a robust\, repeatable toolkit t o help your coaching and mentoring clients build self-reliant teams\, clar ify organizational alignment and protect their relationship capital.\n\n\n What Participants Will Gain\n1. Mastering "Step Zero" (The Pilot vs. The P assenger)\n\n The Concept: In an era where generative AI can write gramma tically perfect but strategically hollow text ("workslop")\, a leader's au thentic strategic voice is their ultimate competitive advantage.\n The Ta keaway: Leaders must transition from "Passengers" who passively accept gen eric AI-generated drafts to "Pilots" who command the strategic controls. A I is a high-performance engine\, but it cannot think\; human strategy\, em pathy and accountability must always come first.\n\n2. Establishing the "C ommander’s Intent"\n\n The Concept: Most business communication fails b ecause the writer stops at a weak\, passive "activity" goal (e.g.\, "I am writing to inform the team")\, which fails to drive action.\n The Takeawa y: Before writing\, a strategist must define a precise desired outcome. Th is is the Statement of the End State of the Commander's Intent—the speci fic\, measurable action you want the reader to take. This clarity ensures that even when operational plans change\, the team still understands the u ltimate mission.\n\n3. Running the "5 Ws" Audience Audit\n\n The Concept: Precision communication is a direct application of Emotional Intelligence (EQ)\, specifically the domain of Social Awareness.\n The Takeaway: Rath er than writing to "get things off their chest" (author-centric)\, leaders must use EQ to analyze and predict their audience's power position\, trus t level\, and emotional state. This analysis allows them to solve the read er's ultimate question: What’s in it for me? (WIIFM).\n\n4. Selecting th e Message Strategy (The Traffic Light Model)\n\n The Concept: A brilliant idea will be ignored if it is hidden inside a confusing structure. The co rrect structure of a message is never determined by its topic\; it is dete rmined strictly by the audience's predicted emotional reaction.\n The Tak eaway: The lecture introduces the Traffic Light Model to structure message s strategically:\n\n Direct Structure (Green Light): Delivers the main po int first (Bottom Line Up Front / BLUF). This is the default structure for 90% of positive or non-sensitive business messages to receptive audiences \, prioritizing speed and respect for the reader's time.\n Hybrid Structu re (Yellow Light): Opens with a supportive context buffer to build a logic al case before delivering the main request. This is ideal for persuading s keptical internal audiences.\n Indirect Structure (Red Light): Establishe s the rationale first and the bad news second. It minimizes defensiveness and preserves relationships when delivering difficult or disappointing new s to external stakeholders.\n Style &\; Stickiness: Leaders will learn to calibrate their message's unique voice across four core styles (Rallyi ng Cry\, Clear Directive\, Diplomatic Shield\, Corporate Authority)\, whil e using the neurobiology of the SUCCES stickiness model (Simple\, Unexpect ed\, Concrete\, Credible\, Emotional\, Stories) to ensure their ideas acti vate the reader's reward circuit.\n\n\n\n5. Applying the Agile Communicato r’s Razor (The Ultimate Filter)\n\n The Concept: The definitive plain-l anguage filter used to ruthlessly strip away conversational and corporate fluff.\n The Takeaway: To ensure it is structurally impossible to be misu nderstood\, every strategic message must answer three foundational questio ns for the reader instantly:\n\n What? (The Facts): The objective reality and factual data.\n So What? (The Relevance): The impact\, interpretatio n and why it matters to them.\n Now What? (The Action): The precise\, act ionable next step.\n\n\n ATTACH;FMTTYPE=image/jpeg:https://events.mentoringcenter.org/wp-content/up loads/2026/08/Photo-of-Jorma-Manninen-white-Background-1198x958.webp END:VEVENT END:VCALENDAR